Best Consumer Goods Mobile Application

OMX Holiday Party Bingo: Holiday Party Bingo is for everyone who wants to make the most of their holiday party by capturing its most memorable moments and characters—Best Dressed Person, Wildest Dancer, Appetizer King, Wallflower, etc.—who make every holiday party so much fun. Experienced as an iPhone or Facebook app—or both—it’s easy to play. Users fill in wacky photo categories as they capture priceless photo-ops throughout the night. As they fill in a bingo grid, users can share the game with their social network along the way and create personalized calendars to memorialize the party. From the iPhone app, users can share individual game photos on the go via Facebook, Twitter or email. The Facebook app can be played independently, or in conjunction with the iPhone app to amplify the social sharability. The Facebook app can also act as a party invitation to get everyone psyched up for the big event. Before the party, everyone makes predictions for who will “win” the character titles (Best Dressed, Wildest Dancer, etc.). After the party, each player uploads photos from their camera and tags them with attendees’ names, or syncs their iPhone app’s bingo grid. Each photo acts as a “vote” and determines who truly won each title. After a bingo grid is completely filled, players can submit it to OfficeMax ImPress’s Print Center and create a custom-made party pic-filled calendar. Naturally, both the Facebook and iPhone apps allow players to find the nearest store to pick up their calendar.

Contributors:

CCO:	Gary Scheiner
Partner:	Toni Hess
Partner:	Mike Chenelle
Account Manager:	Bryan Storch
Project Manager:	Paul Russell
Creative Director:	Jeremy Kinder
Copy Writer:	Chuck Wells
Art Director/Designer (mobile):	Damien Girardi
Art Director/Designer (facebook):	Jessica Bogart
Art Director/Designer (facebook):	Einav Jacubovich

ROSETTA

Location: USA