Audience:
Demographic: 18-34 year old demo, 70% male
Behavior: Highly engaged and influential, earliest, most frequent adopters of technology and heavy entertainment seekers
Campaign Goal:
To bring to life Sony Corporation’s new unifying brand message — ‘make.believe’ (believe that anything you can imagine, you can make real) — in a way that would inspire and create an emotional connection with target consumers about the magic of Sony.
