The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Integrated Ad Campaign
Akbank, one of the largest bank in Turkey, wanted to promote and increase use of ATMs in a wom creating way. People didnt know where Akbank ATMs and they didnt know that even they have other bank cards they can use Akbank ATMs.
We created a promotion contest website which users register with mobile numbers. When they are at locations in the timeframe we announced, they got SMS saying "Run to the Akbank ATM in 10 minutes, at this location and win instantly 1000tl if you're the first to arrive! " Users eagerly waited for SMS, run to those locations, get the rewards if they are first, second or third. We have cameras everywhere, record everyone running and then spread those videos all over the web. This way we created location based buzz, viral videos, promotion campaign that stuck in everyone's mind.
Project created incredible buzz around social media, done in 3 cities at 10 locations, got more than 20.000 contestant in 2 weeks with almost no media budget. Blogs, newspapers and social media was excited about the project.
Contributors:
| Agency President : | Alemsah Ozturk |
| Technical Director: | Omer Bilge Ersoy |
| Brand Manager: | Bihter Tabak |
| Project Manager: | Murat Ogat |
| Creative Director: | Seren Koroglu |
| Art Director: | Muharrem Huner, Lutfu Kirdar |
| Developer: | Onder Aslan, Emre Cakmakci, Onur Oztaskiran, Gulsah Karasakal |
| Copywriter: | Nihal Tutgun |
| Creative Team : | Ilyas Eralp, Alperen Altinoz |
| Campaign Manager: | Doruk Bayer |
41? 29!
Location: Turkey