As a result of their partnership with Yahoo! Fantasy Football, Toyota created a unique experience site. One of the tools on the site allowed users to create different custom smack talk videos. The tool would dynamically pull in the user�s league information allowing him to select the recipient of his message. The video would then run on their league�s Yahoo! Fantasy Football homepage as banners in Toyota�s premium ad space.
To date, the site has received over half a million unique visits and users have built over 20,000 smack talks. Numbers that are sure to grow as the fantasy football season continues.