CHALLENGE: Arthur Blessit is a world record holder for walking the longest distance and his exploits are detailed in a DVD. However, few have heard of Arthur Blessit and marketing a documentary-style DVD is difficult to a general audience.
MARKETING SOLUTION: Attract prospects by highlighting the adventure of Arthur Blessit walking around the world carrying a 12-foot wooden cross. This included a tease to see Blessit�s amazing achievement in an inspiring video.
EXECUTION: Create an integrated campaign which included email, a landing page, and a banner ad campaign. The banner ads prime goal was to:
1. Generate interest in Arthur Blessit�s world travels
2. Send the reader directly to the landing page to watch an online video
3. Market the DVD
Intrigue was created by telling the �story� of a man who set a world record walk around the globe�a distance of 38,102 miles�to share his faith. CDMG created 4 versions of the banner ad each with a strong call-to-action to watch Arthur�s video.
RESULTS: Arthur Blessit�s name and exploits received extensive exposure to the target audience. Hundreds were directed to the landing page leading to DVD sales.
