As an extension of the daily on-air "Salute to Troops" on Robin Meade's Morning Express show on CNN's HLN Network, the CNN team asked Northridge Interactive to develop an online viral video solution and website that would allow US military family members to upload photographs, audio, and text to create a personalized video message and "salute" to their loved ones serving in the military - including a message from Robin Meade. The solution includes a customized approval queue so that CNN can prevent improper or copywrited content from being published. This viral video "Salute to Troops" is promoted on-air, on the HLN website, and at military bases around the world.
Contributors:
Creative Director: | Tor Gundersen |
Project Manager: | Amelie von Fluegge |
Strategy Consultant: | Dottie Hodges |
Software Architect: | Keyur Vimawala |
Account Director: | James Farquharson |
CNN Project Manager: | Eric Hernandez |
CNN Producer: | John Cassaras |
NORTHRIDGE INTERACTIVE
Location: USA