Best Toy & Hobby Rich Media Online Campaign

Audience:

o Boys, ages 3-9 (and their parents)

Goal:

o Drive consumer engagement with mymotorisland.com, and ultimately to store

Contributors:

Chief Creative Officer:	Gary Greenberg
Associate Creative Director:	Brian Moore
Art Director:	Maureen Metzler
Designer:	Charlie Guerrero
Copywriter:	Craig Falzone
Video Editor:	David Maloney
Developer:	Max Guerrero
Director of Digital Production:	Aurelio D'Amico
Sr. Digital Producer:	Mary - Ann DiThomas
Animation:	Soup 2 Nuts

ALLEN & GERRITSEN

Location: USA