Best B2b Integrated Ad Campaign

In taking Xerox’s “Ready For Real Business” campaign online, we created rich media units showing what would happen if their customers had to do the business processes now trusted to Xerox. Engaging these units led users to RealBusiness.com, a micro-site that reinvented how entertaining a case study could be.

We also wanted to reach business people where they spend a lot of time: the office and airport. To do this we created interactive billboards to help travelers have fun while hearing Xerox’s message. We also developed Business of Your Brain, a desktop application that analyzes email to expose workday distractions.

Contributors:

Managing Creative Director:	Jim Radosevic
Global Creative Director:	Darren Moran
Group Creative Director:	Mike Wente
ACD/Copywriter:	Corey Rakowsky
ACD/Art Director:	Kleber Menezes
ACD/Art Director:	Adam Gloo
ACD/Copywriter:	Brian Musich
Executive Producer:	Alex Gianni
Director, Content Production:	Lora Schulson
Director, Content Production:	Nathy Aviram

Y&R NEW YORK

Location: USA