The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advocacy Integrated Ad Campaign
The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist. Citizen was hired by the Portuguese Cork Association to promote the sustainable benefits of natural cork to wine drinkers and socially-conscious consumers. Did you know that by choosing wines with natural cork instead of plastic stoppers and aluminum screwcaps, you can help remove millions of tons of carbon from the atmosphere? The many benefits of cork have been touted in the integrated campaign produced by Citizen including viral videos, rich-media banners, radio spots, a pledge-based website, Facebook wall, print ads, events, and collateral. The campaign has been receiving national recognition in its first few months in the public eye including features in the New York Times, The Grammy Awards, and National Public Radio to name a few as well as nearly 40,000 fans on Facebook.
Contributors:
| Executive Creative Director/Writer: | Robin Raj |
| Creative Director/Film/Writer: | Steve Fong |
| EVP/Director of Account Strategy: | David Cumpton |
| Director of Interactive/Writer: | Tu Vu |
| Project Manger/Director of Social Media: | Molly Tsongas |
| Director of Design: | Chelsea Davidson |
| Graphic Designer : | Kirsten Kjeldsen |
| Public Relations & Social Media: | Sitrick And Company |
| Senior Web Developers: | Tyler Martin, Marc Katzschner |
| Developers: | Gabriel Boucher, Christopher Kennedy, Caroline Blaker |
CITIZEN
Location: USA