Leveraging a LexisNexis� Content Sponsorship, the �Macey Bankruptcy Law Campaign� included an exclusive opportunity (one per area of law practice) to be portrayed as thought leader/subject matter expert on a national level. This campaign featured strategic banner placements on key www.Lawyers.com content pages (e.g., http://bankruptcy.lawyers.com/); banners linked to Macey�s website, and also links to a new co-branded, custom microsite built by the LexisNexis Web Visibility Solutions team; co-branded 30 second videos with optimization for greater visibility and lead conversion; effective SEO + Social Media platform (blog, profiles, content syndication); and more. Content for the site was developed with the client and designed specifically to match the personality of the firm. This campaign also features insightful blog content from the client, with the blog updated twice per week. That content is published to various Social Media channels, such as LinkedIn, Twitter, Facebook, and JD Supra. Thus, leads are generated from the "push" of lawyers.com as well as the "pull" from social media sites.
