Best Food Industry Online Video, Best Restaurant Online Video

The Beef Equity promotion was developed to engage consumers and teach them about our hamburgers. In particular we explain why our hamburgers are better than our competitors.  We created interactive games and videos that walked consumers through each of the four pillars that sets Wendy’s apart from the rest (Fresh Never Frozen Beef, 100% Pure Beef, North American Beef and Made to Order ). The Whonowswhere videos were developed to engage consumers and teach them about our hamburgers. In particular we explain why our hamburgers are better than our competitors.  By creating engaging videos that walked consumers through each of the four pillars that sets Wendy’s apart from the rest - Fresh Never Frozen Beef, 100% Pure Beef, North American Beef and Made to Order.

Contributors:

Jason Graff:	Creative Director, The Kaplan Thaler Group
Whitney Pillsbury:	Creative Director, The Kaplan Thaler Group
Lisa Bifulco:	Managing Director, Integrated Production, The Kaplan Thaler Group
Tim Legallo:	Senior Producer, The Kaplan Thaler Group
Maya Mantri:	Digital Producer, The Kaplan Thaler Group
Paul Goldman:	Director, Partisan
Brandon Rhoten:	Director Precision Marketing, Wendy's
Catherine Parker:	Account Management, The Kaplan Thaler Group

THE KAPLAN THALER GROUP

Location: USA