The Beef Equity promotion was developed to engage consumers and teach them about our hamburgers. In particular we explain why our hamburgers are better than our competitors.� We created interactive games and videos that walked consumers through each of the four pillars that sets Wendy�s apart from the rest (Fresh Never Frozen Beef, 100% Pure Beef, North American Beef and Made to Order ).�The Whonowswhere videos were developed to engage consumers and teach them about our hamburgers. In particular we explain why our hamburgers are better than our competitors.� By creating engaging videos that walked consumers through each of the four pillars that sets Wendy�s apart from the rest - Fresh Never Frozen Beef, 100% Pure Beef, North American Beef and Made to Order.
