AAASNE's Fall Travel Partner campaign featured rich media ads for select travel partners (e.g., Disney, Best Western, Royal Caribbean, Universal Orlando). These ads were targeted toward travel-minded adults in the client's geographic areas (parts of MA, RI, and CT).
The campaign included eight travel partners, each with their own creative suite of expandable, interactive rich media banners. The campaign ran with five publishers (4 local media properties, 1 network) and garnered 9,860 landing page visits. The campaign�s cost per visit (primary KPI) was $7.73, with a 91.46% visit rate.
