This project is an integrated Rich Media campaign for a Tier 1 Canadian bank, CIBC.
The campaign was intended to:
� Engage the end-user and provide them with a �test drive� of the client�s new mobile mortgage app;
� Induce users to download the new apps for Blackberry and iPhone; and
� Position CIBC as a mobile leader and the app as another mobile innovation in this sector.
BlueRush delivered a Rich Media campaign comprised of an impactful landing page, an optimized Rich Media video demo of the client�s Mobile Mortgages Application, and an online version of the video.
Please use this link in addition to the URL provided:
https://www.cibc.com/ca/features/home-advisor-app/home-advisor-iphone.html?WT.mc_id=IntMMARightNav-E11
