The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ONTARIO TEACHERS' PENSION PLAN


ONTARIO TEACHERS' PENSION PLAN RICH MEDIA VIDEO

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Best Investment Online Video

Ontario Teachers’ Pension Plan (OTPP) is an independent organization which invests the pension fund assets, and administers the pensions of nearly 300,000 active and retired teachers in Ontario.

BlueRush was contracted to provide videos on topics of interest to plan members. The intention of this project was to use video as a medium to help deliver answers to complex, technically-involved questions of interest to current plan members.

The videos created by BlueRush strike a balance between providing sufficient information on complex topics while maintaining the interest of viewers. This balance was struck, in part, through the use of both basic and more sophisticated animations.

Contributors:

BLUERUSH

Location: Canada