This project involved the development of a series of videos for a consumer audience, designed to explain various investing concepts in ways that are easy to understand for most investors.
The client for this project was iShares Canada, which is owned by BlackRock Asset Management Canada Ltd.
The five videos focus on the following financial planning and investing topics:
� Figuring out what to focus on first
� Determining if you need a financial advisor
� How to build a portfolio
� How to rebalance your investments
� Understanding active and passive investing
The video host is Bruce Sellery, a personal finance journalist, media figure and author. In these videos, he uses simple, relatable metaphors to explain various facets of personal finance and investing. These metaphors and messages are underscored by the light-handed video treatment delivered by BlueRush.
