The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.
Target Audience: Grocery Seafood Buyers/Merchandisers in both independent and chain stores responsible for purchasing seafood and enacting seafood marketing programs.
Goal: Build awareness of the "power" of the Alaska seafood brand through research, compelling the target to merchandise the Alaska brand, Alaska logo and promote Alaska seafood, both fresh and frozen.
