The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Telecommunication Social Media Campaign
Telecommunication service provider TeliaSonera launched its renewed global brand identity in the spring of 2011 with a massive integrated marketing campaign. The Finnish campaign featured Sonera Man, who introduced the new Sonera.
Our game application featured a mosaic with thousands of hatches. Every 30 minutes, fans could click to open one hatch that would display an image with part of Sonera Man's phone number, which contestants had to call to enter prize raffles. As more hatches were opened, the full phone number was gradually revealed. Players who invited their friends to play immediately got extra chances to open additional hatches.
During the campaign period, Sonera's Facebook fan base grew 197%. The number of visitors from Facebook to Sonera.fi increased 1 300 per cent. The campaign united players from over 70 countries. Nearly 13 000 people played the game and sent out a total of 73 000 invites. Players opened 21 000 hatches, and called Sonera Man over 20,000 times.
Contributors:
| Engagement Manager: | Arto Mieskolainen |
| Project Manager: : | Hanna Martikainen |
| Account Manager: | Inka Hein |
| Planner: : | Petteri Laamo |
| Art Director:: | Samuli Ollikainen |
| Graphic designer: | Satu Pelkonen |
| Lead Flash Developer: : | Sami Blick |
| Flash Developer: : | Tero Aarnio |
| Developer: : | Jani Mikkonen |
| Motion Designer: : | Miikka Harjuntausta |
WHITE SHEEP ISOBAR
Location: FINLAND§