The new Bounty paper towel is the result of years of P&G product research and testing. Its signature innovation�Trap & Lock Technology�improved upon the brand's industry-leading absorbency by more than 50%.
This level of performance means that Bounty can charge a premium for its products. And, like other premium brands, it's all about value, not price.
Easy enough. Now the hard part. Making "Value" exciting and engaging.
