In a crowded digital space during the height of the blockbuster movie season, grabbing people�s attention means breaking down barriers. And that�s exactly what Euro Chi did to help Sprint launch their most innovative phone of 2011, the HTC EVO 3D � a breakthrough device that lets you shoot and share 3D content without special glasses.
We delivered PRESENT TENSE � a first-of-its-kind movie trailer that ignited our target�s thirst for new technology. Upload your photo and become the star of the trailer, then use your mouse to pivot and explore the movie as you watch the action come to life in simulated 3D. For the ultimate surprise ending, share your 3D stardom with friends.
To help sustain excitement over the campaign�s two-month lifespan, we gave the tech obsessed a chance to instantly win � via web mobile device � one of these revolutionary devices. Emails and social also helped spread the word like wildfire.
