The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Non-profit Online Newsletter Campaign
The National Urban League is a civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities.
NUL is known for having a finger firmly on the pulse of politics, and their eNewsletter reflects their engagement with the news cycle. The �Opening ReMarcs� and �To Be Equal� sections help develop a brand for the organization, develop a strong tone, and make use of NUL President Marc Morial�s high-profile status in the realm of advocacy.
The eNewsletter has also served the larger goal of integrating two distinct audiences: supporters of its iamempowered.org initiatives and its traditional audience. By reinforcing the overarching goals of National Urban League, we were able to create continuity between the different brands.
A balance of opportunities to engage via news, resources, and donation pathways, the newsletter is designed to mix up content in a way that is visually interesting and never repetitive. Readers get a sense of the broad scope of NUL�s work from the categorization of content, yet the design is fluid enough that these areas can be edited, removed, or added to from month to month.
Each issue ends with a �What do you think?� section, where readers answer a provocative and timely current events question. Once they click on a button, they are taken to a landing page where the results of the quiz are aggregated.
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SANKYNET
Location: USA