Era is a low cost laundry detergent. But not the cheapest. We needed people who were extremely budget conscious to believe Era was worth a little bit more because it worked better. So Era became the only detergent with so much stain fighting its Chuck Norris Approved. To get the word out on Era's Chuck Norris approved bad-assery, we created legends of its stain fighting prowess in the tone of Chuck Norris internet legends. Those legends became YouTube videos, banner ads, and Facebook ads. We even made a Facebook Game called Stain kicker based on the first video legend we released. A game that would help shoulder our budget worried target�s financial burden by randomly giving away coupons, t-shirts and even washers and dryers based on their game play. All they had to do is put snake skin boot to stains.
