Best Investment Rich Media Online Ad

Investec Structured Products have been running regular 6 weekly campaigns to promote their Structured Products plans. The campaigns are always integrated across online and press.

Gravity was briefed to come up with a creative route to get the message across that these UK equity structured product plans are always available.

The resulting campaign uses a Union Jack football with an interactive element which allows the viewer to “play” with the bouncing ball within the different online units.The creative was carried through to all their press activity which included cover wraps, single pages and double page spreads in the IFA press.

The audience was Independent Financial Advisers .

Contributors:

GRAVITY GLOBAL

Location: UK