Kulu Valley is a small business that provides software and services to enable communicators to develop a new type of presentation � a Kulu: which combines ppt
slides, video (which you can record using your webcam) and various attachments such as pdfs.
A Kulu enables you to send very effective presentations to your team, prospects,
analysts etc, without you being there and without your targets having to �tune-in� at a
set time. A Kulu �gets your message across despit time zone and geographical complexities.
Gravity was appointed in December 2010 as the client�s digital agency to generate leads via eDM, produce animations to help explain the product and its benefits and film virals to generate interest and brand saliency. The campaign to date has consisted of one animation and 2 waves of eDM activity resulting in over 650 leads which are then passed to a telemarketing team for follow up.
