Best Travel Online Video

The 'You'll Never Forget It' campaign focused on appealing to a wide variety of age groups, from a wide variety of demographics, in order to encourage people to look at travel in a different way and step outside the confines of all-inclusive resorts and big bus tours to experience the raw, rich and real beauty of our world. Increasingly, consumers are seeking more meaningful and engaging experiences when vacationing. Those unforgettable, life-changing moments that adventure travel creates and offers. G Adventures polled more than 3,830 travellers worldwide and asked them to define adventure travel. The survey revealed four principal factors: escaping the mainstream, cultural immersion, nature/wildlife and extreme adventure. The results from the poll inspired us to start this movement and formed the foundation of the campaign.

Contributors:

Global Brand and Creative Director:	Jaymie Bachiu
Art Director:	Leonardo Tamburri
Video Producer:	Kyle Jordan
Copywriter:	Steve English
Copywriter:	Daniel Sendecki

G ADVENTURES

Location: Canada