As a component of Yaris' decidedly understated "It's A Car!" campaign, we created a series of web banners with secret bonus games hidden within them.
At first glance, the banners appeared static. However, sharp-eyed users noticed a hovering box that looked slightly out of place. When clicked upon, this hidden trigger caused the banner to pixelate and transform into a classic console-style video game. Players were able navigate the Yaris through one of three separate games, each an homage to famous bonus levels from the past.