With the annual return of Rubio�s Langostino Lobster menu items, we needed a fun, engaging way to generate excitement around these delicious dishes. And so, we developed the character of Sir Randall�headmaster of Rubio�s School of Langostino Lobster Etiquette. Sir Randall�s job was to guide viewers through simple etiquette lessons designed to enhance their enjoyment of the Langostino Lobster burrito and taco. After producing the videos, however, they were killed. Thankfully through award categories like this one, Sir Randall can live on.
RED DOOR INTERACTIVE
Location: USA
About the Agency:
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measurable results. Clients include Shea Homes, Bosch/Thermador, Rubio’s Restaurants, Inc., San Diego County Credit Union, and Charlotte Russe. Find out more about Red Door Interactive at http://www.reddoor.biz
