The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

RED DOOR INTERACTIVE


RUBIO'S SCHOOL OF LANGOSTINO LOBSTER ETIQUETTE

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Best Food Industry Ads The Client Did Not Pick

With the annual return of Rubio’s Langostino Lobster menu items, we needed a fun, engaging way to generate excitement around these delicious dishes. And so, we developed the character of Sir Randall—headmaster of Rubio’s School of Langostino Lobster Etiquette. Sir Randall’s job was to guide viewers through simple etiquette lessons designed to enhance their enjoyment of the Langostino Lobster burrito and taco. After producing the videos, however, they were killed. Thankfully through award categories like this one, Sir Randall can live on.

Contributors:

Executive Creative Director: Lisa Schiavello
Associate Creative Director / Art Director: Patrick Cinco
Associate Creative Director / Copywriter: Sarah Hughes
Director: Kelley Leger
Editor: John 'Aggie' Aguilar
Business Supervisor: Lauren Dougherty
Associate Business Manager: Allison Escott
Project Management Group Assistant: Mariel Shaw

RED DOOR INTERACTIVE

Location: USA

About the Agency:

With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measurable results. Clients include Shea Homes, Bosch/Thermador, Rubio’s Restaurants, Inc., San Diego County Credit Union, and Charlotte Russe. Find out more about Red Door Interactive at http://www.reddoor.biz