Advocate Health Care, the largest provider of healthcare in the Midwest, has recently merged its two children�s hospitals, Advocate Hope Children�s and Advocate Lutheran General Children�s to the new �Advocate Children�s Hospital� and is in the process of a major branding and advertising campaign. With the new look and feel, including 5 furry characters (that help our patients feel comfortable) we needed help identifying a �ringleader�. Therefore, we launched a social media campaign on our new ACH Facebook page to allow new and current fans to vote. The goal of this campaign was to grow �likes� and create engagement in the community and at the local Advocate hospitals. Our �ringleader,� the lion is now the face of courage and compassion at our Children�s hospital.
The main audience for this campaign was associates, patients and anyone who liked our Facebook page. Results:
1) Lion - 2350
2) Zebra - 1441
3) Frog - 646
4) Pig - 459
5) Beaver - 425
Total Votes: 5321
