Verizon Wireless has partnered with Kevin Hart to drive engagement, buzz, and advocacy with the AfA Segment during the Holiday Season.
The campaign consists of four :90 vignettes that showcases Kevin�s Heroically Human persona in relatable holiday scenarios. The content launched and lived in digital/social media over a four week period.
The goal of the campaign was to organically introduce the brand�s presence in Kevin�s voice, leveraging his social media network of 6.5 million followers all powered by Verizon Wireless.
