Best Beverage Interactive Application, Best Sports Interactive Application

Whether enjoying another powder day, heading to the next competition or filming their latest movie, Red Bull athletes are always on the go. To create a deeper relationship between the the sponsored athletes of one of the world's leading media houses and their fans, Carrot Creative imagined and produced Red Bull Artograph. This innovative platform translates the excitement of getting your favorite Red Bull Athlete's autograph from the physical world to the digital.
RedBullArtograph.com enables Red Bull Athletes to maintain meaningful, authentic one-to-one relationships with their fans. Fans who visit the site can authenticate with Facebook and request Artographs from the exclusive set of athletes available at that time. Fans have the ability to choose from a set of photos provided for each athlete, upload their own, or choose from one of their personal Facebook photos. Once a user selects the photo of their choice, they have the ability to add a quick note to the athlete before they submit their Artograph. The Red Bull athlete then receives a message in the Artograph admin panel, which they can access via mobile. They then personalize his/her signature, add a custom note and send it back to the fan. The fan receives the message as a post on his/her Facebook timeline.
Fans have been exceedingly responsive, sharing personal and heartfelt stories with athletes, friends and the world. In the first 10 days, four of Red Bull’s athletes received and signed over 1,300 Artographs. The website has since gone on to add 12 athletes resulting in over 2,887 personalized Artographs. Red Bull Artograph is now a platform that Red Bull athletes request participation in after seeing the immense opportunity to connect with their fans in an exclusive way that works within their on-the-go lifestyle.

Contributors:

CARROT CREATIVE

Location: United States

About the Agency:

Carrot Creative is a digital innovator. The first social media agency, Carrot crafts experiences for brands to share with their consumers across interactive media. From strategic ideation to full-scale design and development, Carrot specializes in optimizing technology to facilitate compelling brand narratives and drive business results. Working with Carrot means immersing your brand in passion, determination and every (mega)bit of swagger you’d expect from an agency in DUMBO, New York’s Digital District. Carrot Creative is a preferred partner and developer for Facebook, Tumblr, Linkedin and Heroku. For more, visit: www.carrotcreative.com.