Best Consumer Goods Integrated Ad Campaign

Pneumonia is the world's #1 killer of children younger than 5. It kills more children than AIDS, malaria, and measles combined. What if there was a simple way for you to make a big difference in the fight against this silent epidemic? What if you could donate your breath—not money, not time, but your breath—to the children who need it most?

Welcome to the Vicks Breathe for Life Pneumonia Project, where anyone can blow up a virtual balloon, make a breath donation, and help save the more than 1.5 million children who die from pneumonia every year.

The donation process is refreshingly simple. And it's already made a huge difference for children with pneumonia and their communities around the world.
Because every breath is precious. And, with the Vicks Breathe for Life Pneumonia Project, every breath has the power to help save a life.

Contributors:

Chief Marketing Strategist:	Marc Connor
Chief Creative Officer:	Lucas Peon
Creative Director:	Nick Schultz
Creative Director:	Pat Morgan
Assoc. Creative Director:	Brad Mahler
Copy Director:	Margaret Russo
Art Director:	Derek Ellis
Sr. Designer:	Chris Kowalak
Creative Technologist:	Mark Schauer
Sr. Management Supervisor:	Tracey Ireland

POSSBLE

Location: United States