Downy Unstopables introduced Jimmy the Intern in television ads, but Downy fans wanted to know more about this new character. The Super Pre-Roll Cost-Per-Engagement unit from Tremor Video was used to serve up the TV spot and then, with a simple rollover, users unlocked an episode from Jimmy�s online series. In addition, users could see three hilarious outtakes from Jimmy�s travels, all without leaving the ad.
