The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best B2b Rich Media Online Ad
The whole idea began with a unique partnership between Union Pacific and TIME Magazine. With this partnership we were able to promote Union Pacific�s 150th Anniversary throughout TIME�s Making of America issue. This included the inside front cover, full-page inside spread and back cover. With this collaboration also came an opportunity to create a homepage takeover and additional banner ads on TIME.com.
We wanted to keep the campaign forward-thinking by utilizing new photography of Union Pacific�s modern locomotive. We thought a train traveling across the page would be eye-catching, especially with the page rumbling that took place beforehand. A dynamic screen capture mechanism was also put into place to constantly refresh the takeover imagery every couple hours, allowing the transition from actual web page content to Flash overlay to appear as seamless as possible.
Contributors:
| Interactive Art Director: | Dan Cooper |
| Art Director: | James Edin |
| Creative Director: | Marty Amsler |
| Copywriter: | Cliff Watson |
| Copywriter: | Carter Weitz |
| Account Supervisor: | Emilie Wells |
| Account Executive: | Ann Grace |
| Project Manager: | Mary Golwitzer |
| Contact Strategist: | Jessica Polmanteer |
| AVP Corporate Communications: | Donna Kush |
BAILEY LAUERMAN
Location: United States of America
About the Agency:
We tell a good story. Because people think in stories. Our brains are wired that way. So it shouldn't be surprising that you can't have a brand without a darn good story. It gives a brand its meaning. Involves people in it. Makes people care about it. A good story, well told, can change a brand's destiny. Rewrite its future. And what's good for a brand is good for business. No company ever went broke capturing the imagination of its customers. So it's a lucky thing we have a knack for simple, honest storytelling. Maybe it's the Nebraska in us. Certainly, it's why Bailey Lauerman is one of the most awarded creative agencies in the country. Why we've attracted a team of the best creative and strategic talent. And why we have the privilege of supporting some of America's leading brands. Yes, business is always good when you have a great story to tell.