To promote Universal Pictures� Battleship, RED Interactive Agency developed Battleship: Destroyer Experience. The interactive digital experience, as both a mobile app and a website, puts users aboard the USS John Paul Jones guided missile destroyer. Visitors use their device�s gyroscope to move in real space and discover four environments, including an Alien craft. Achievements can be shared with friends on Facebook and Twitter. Targeting men and women ages 12-45, the interactive experience provides users with insights into the film as they unlock exclusive clips and explore the actual naval ship.
RED INTERACTIVE AGENCY
Location: USA
About the Agency:
RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands.
We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.
