The Best Retail Ad Internet Advertising Awards!
Best Retail Ad
 2024 Best Retail Ad Levi's Will your site be next? 
The 23rd annual international Internet Advertising Competition is now accepting entries. Submit your best work and win the recognition you deserve! |
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2024 Best Retail Ad Levi's Will your site be next?
The 23rd annual international Internet Advertising Competition is now accepting entries. Submit your best work and win the recognition you deserve! |
Each year the Web Marketing Association names the Best Retail Ad as part of the annual Internet Advertising Competition (IAC) Awards. We believe that judging your creative talent should be based on a peer group within that industry.
Now in its 23rd year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.
Best advertising are selected by judges who review the entered advertising using the seven criteria below:
- Creativity
- Innovation
- Impact
- Design
- Copywriting
- Use of the medium
- Memorability
As a participant, you will receive:
- An independent evaluation of your Retail Ad by independent expert judges
- Valuable feedback to help Benchmark your efforts against other Retail Ad industry advertising.
If your site wins a Retail Ad IAC Award, you will also
get:
- The abilitiy to order a beautiful Crystal Statue or certificate of achievement to display proudly
- Higher visibility for your company and yourself
- A great marketing opportunity to promote your company to the media
- Links to your site from the highly ranked WebAward site to help SEO
- The admiration of peers, friends and co-workers -- maybe even a raise!
- A personal achievement for your resume
Each year the Web Marketing Association's IAC Award Competition names the Best Retail Ad. The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content. Entries not selected as best Retail Ad are also eligible for an Outstanding Advertising Award.
Setting Retail Ad Trends and making Retail Ad News
Entering the IAC Awards can help keep you up on Retail Ad Trends by showing you how other Retail Ad advertising compare to the overall Internet standards. You also can make Retail Ad news if you have the Best Retail Ad. Retail Ad newsletters will want to cover you win bringing you additional visibility within your industry.
Here are past Retail Ad winners:
| Year | Entry Name | Award Level | Winner |
| 2024 | Levi's | Best Fashion Or Beauty Online Ad, Best Retail Online Ad | Infillion and UM |
| 2024 | Lilly Pulitzer for a New Generation of Originals | Best Fashion Or Beauty Social Media Campaign, Best Retail Social Media Campaign | PMG & Lilly Pulitzer |
| 2024 | T-Mobile Google Pixel 8 Launch | Best Retail Email Message Campaign | Zeta Global | T-Mobile |
| 2024 | T-Mobile Apple Device Customer Acquisition | Best Retail Integrated Ad Campaign | Zeta Global | T-Mobile |
| 2023 | Benjamin Moore | Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad | Infillion + Horizon Media |
| 2023 | T-Mobile Samsung Galaxy Z Flip4 & Galaxy Z Fold4 | Best Retail Email Message Campaign | Zeta Global | T-Mobile |
| 2023 | Empowering the Metaverse Generation | Best Retail Online Campaign | PMG & Athleta |
| 2023 | All In | Best Retail Online Video | TMV Group |
| 2023 | Devour The Night | Best Retail Social Media Campaign | TMV Group |
| 2022 | Manly Bands Creative Department | Best Marketing Online Video | Manly Bands |
| 2022 | T-Mobile Z Flip3 & Z Fold 3 5G Launch | Best Retail Email Message Campaign | Zeta Global | T-Mobile |
| 2022 | Columbia and Matador present: The Cold vs. Gold Challenge | Best Retail Online Video | Matador Network |
| 2022 | Stori - Collection + Brand Launch Videos | Best Retail Online Video Campaign | LEAP Group |
| 2022 | Intronaut eCommerce Website | Best Retail Website | LEAP Group Network |
| 2021 | SPRINT Samsung Galaxy S20 5G Launch | Best Retail Email Message Campaign, Best Of Show Email Message Campaign | Zeta Global | Sprint | Tmobile |
| 2021 | Man Wedding | Best Retail Online Ad | Manly Bands and Creatably |
| 2021 | Holiday Station Stores | Best Retail Online Video | Clum Creative |
| 2020 | Sprint stands apart with iconic Galaxy S10 launch | Best Retail Email Message Campaign | Zeta Global | Sprint |
| 2020 | Using Digital to Soundly Grow Sales | Best Retail Integrated Ad Campaign | Donaldson Heating & Air Conditioning and tbk |
| 2020 | Future Hunters | Best Retail Online Campaign, Best Of Show Online Campaign | AIA Worldwide |
| 2020 | Manly Bands | Best Retail Online Video | Manly Bands, Creatably, Earned Inc |
| 2020 | Best Buy Back To School | Best Retail Rich Media Online Ad, Best Of Show Rich Media Online Ad | true[X] and Starcom |
| 2020 | DAC Social Media Campaign for OAK + FORT | Best Retail Social Media Campaign | DAC |
| 2020 | Lumber Company Turns a Digital Leaf | Best Retail Website | Townsend Lumber & tbk |
| 2019 | IBM Watson Advertising and Behr Paint: IBM Watson Ads | Best Advertising Online Ad, Best Media Online Ad, Best Mobile Online Ad, Best Retail Online Ad, Best Technology Online Ad, Best Of Show Online Ad | IBM Watson Advertising |
| 2019 | Pizza Hut 'Hometown Heroes' (Verizon Media) | Best Food Industry Online Video Campaign, Best Retail Online Video Campaign | Pizza Hut, Verizon Media, RYOT Studio, Yahoo Sports, and Blue449 |
| 2019 | Lands' End - Backpack Day | Best Retail Email Message | Lands' End |
| 2019 | Undertone for Champs x Nike | Best Retail Online Campaign | Undertone, PHD, Champs Sports |
| 2019 | Changemakers by Forbes BrandVoice & Cole Haan | Best Retail Online Video | Forbes BrandVoice, Cole Haan & Giant Spoon |
| 2018 | IBM Watson Advertising and Red Wing Shoes | Best Advertising Online Campaign, Best Retail Online Campaign | IBM Watson Advertising |
| 2018 | HP Holiday Flash Sale | Best Retail Email Message | HP | Zeta Creative |
| 2018 | A 47-Year Old Iconic Brand Becomes Formidable Online | Best Retail Integrated Ad Campaign | Jiffy Lube® Ontario & tbk Creative |
| 2018 | First Best Friend | Best Retail Online Ad | DCPI Creative Group |
| 2018 | TheMichMash.com | Best Retail Website | TMV Group |
| 2017 | Kroger Halls Emojis | Best Advertising Rich Media Online Ad, Best Consumer Goods Rich Media Online Ad, Best Marketing Rich Media Online Ad, Best Retail Rich Media Online Ad | Phoenix Creative Co. |
| 2017 | Garnier Grow Strong Challenge | Best Retail Email Message | Garnier USA | Zeta |
| 2017 | Frosterize Your Face on Snapchat | Best Retail Integrated Ad Campaign | Giants & Gentlemen |
| 2017 | Disney x Coach | Best Retail Online Ad, Best Of Show Online Ad | DCPI Creative Group |
| 2017 | Lott & Hudson "We Know You Work Hard" | Best Retail Online Campaign | Russell Robertson The Robertson Company |
| 2017 | DEG-Helzberg We Propose You Propose | Best Retail Online Video | DEG-Helzberg Diamonds |
| 2017 | Frosterize Your Face on Snapchat | Best Retail Social Media Campaign | Giants & Gentlemen |
| 2017 | Axe Digital 2.0 | Best Retail Website | SapientRazorfish |
| 2016 | In-store iPad Customer Digital Experience | Best Consumer Goods Mobile Application, Best Regional Mobile Application, Best Retail Mobile Application | PacificLink iMedia Limited |
| 2016 | Greenwell Farms: Holiday Email Campaign | Best Retail Email Message, Best Of Show Email Message | Orange Label Art + Advertising |
| 2016 | A 41-Year-Old Business Embraces Digital | Best Retail Integrated Ad Campaign | Beverley Hills Home Improvements & tbk Creative |
| 2016 | Sears "Seriously Sears" | Best Retail Online Campaign | Havas Worldwide Chicago |
| 2016 | Sears "Bring the Sleigh" | Best Retail Online Video | Havas Worldwide Chicago |
| 2016 | Nutritious Vitality 8 Power Up Campaign | Best Retail Social Media Campaign | PacificLink iMedia Limited |
| 2016 | Walmart Military | Best Retail Website | TMP Worldwide |
| 2016 | The Frye Company Website Redesign | Best Shopping Website | SapientNitro |
| 2016 | adidas boost your summer | Best Sports Integrated Ad Campaign | PacificLink iMedia Limited |
| 2015 | L'Oreal Mousse Absolue Campaign | Best Retail Email Message Campaign, Best Of Show Email Message Campaign | Acxiom Digital Impact |
| 2015 | SONY Rewards Payback Time | Best Retail Integrated Ad Campaign | Acxiom Digital Impact |
| 2015 | Estée Lauder Beauty Café Digital Activation | Best Retail Mobile Application | PacificLink iMedia Limited |
| 2015 | L'Oreal Paris USA's Red Hot Holiday Trends | Best Retail Online Newsletter Campaign, Best Of Show Online Newsletter Campaign | Acxiom Digital Impact |
| 2015 | Craftsman "LOVE. MAKING." | Best Retail Online Video, Best Toy & Hobby Online Video | Havas Worldwide Chicago |
| 2015 | "Money Club Card"™ Integration with Facebook Application | Best Retail Social Media Campaign | Turkcell Global Bilgi |
| 2015 | Puyi x Zeiss Website Development | Best Retail Website | LemonXL Limited |
| 2014 | Mizani Website | Best Catalog Website, Best Retail Website | Mizani Website |
| 2014 | Men’s Heatlh iPad Newsletter | Best Magazine Online Newsletter Campaign, Best Mobile Online Newsletter Campaign, Best Retail Online Newsletter Campaign | Acxiom Digital Impact |
| 2014 | Garnier Olia Tour Campaign | Best Retail Email Message Campaign | Acxiom Digital Impact |
| 2014 | Garnier Stylefinder Email | Best Retail Email Message, Best Of Show Email Message | Acxiom Digital Impact |
| 2014 | Record Rack's BigShot Campaign | Best Retail Integrated Ad Campaign | Publicis Hawkeye |
| 2014 | 7-Eleven App | Best Retail Mobile Application | T3 |
| 2014 | WestfieldStyle.com | Best Retail Online Ad | Westfield Brand Studio |
| 2014 | Lee Modern Man | Best Retail Online Campaign | DEG |
| 2014 | 1D+OD #Together Against Bullying | Best Retail Social Media Campaign | Office Depot / AGAIN Interactive |
| 2014 | Sony Rewards Reverse Auction Responsive Emails | Best Shopping Email Message | Acxiom Digital Impact |
| 2014 | The CC Experience | Best Shopping Social Media Campaign | SWELL |
| 2013 | GLIDDEN PAINT In-Store Kiosk | Best Retail Interactive Application | GLIDDEN® PAINT / Hitchcock Fleming & Associates, Inc. |
| 2013 | Home Depot College GameDay 2012 | Best Retail Mobile Application, Best Sports Mobile Application | Carrot Creative |
| 2013 | Music & Arts Retargeting Campaign | Best Retail Rich Media Online Campaign | Beeby Clark+Meyler |
| 2013 | Pinning Parlor | Best Retail Social Media Campaign | redpepper |
| 2013 | The Redesigned Barneys.com | Best Retail Website | Barneys New York & Huge |
| 2013 | Ready for Anywhere Getaway | Best Shopping Social Media Campaign | Overdrive Interactive |
| 2012 | Samsonite Email Marketing Campaign | Best Retail Email Message Campaign, Best Shopping Email Message Campaign | Overdrive Interactive |
| 2012 | Wendy, The Web Series | Best Retail Integrated Ad Campaign, Best Of Show Integrated Ad Campaign | Alloy Digital |
| 2012 | Babybot presents: Me Wee Tree | Best Retail Mobile Application | Babybot |
| 2012 | Gap - Filmstrip | Best Retail Rich Media Online Campaign | The Studio at Conde Nast |
| 2012 | Bag-A-Day Giveaway | Best Retail Social Media Campaign, Best Shopping Social Media Campaign | Overdrive Interactive |
| 2012 | www.garrettpopcorn.com | Best Retail Website | Garrett Popcorn Shops & Americaneagle.com |
| 2011 | -1 Value Rewards E Newsletter | Best Retail Email Message | Carlson Marketing |
| 2011 | Sears Email Program | Best Retail Email Message Campaign, Best Shopping Email Message Campaign | M Marketing Inc |
| 2011 | Estee Lauder Pure Color | Best Retail Integrated Ad Campaign | Conde Nast Studio |
| 2011 | RadioShack Gift Guide | Best Retail Online Campaign | NetShelter, MindShare Chicago, BSSP and RadioShack |
| 2011 | Dell Cake Love | Best Retail Online Video | VML |
| 2011 | Coach Poppy | Best Retail Rich Media Online Ad | Conde Nast Studio |
| 2011 | Elfmas Town | Best Retail Social Media Campaign | Palm + Havas Chicago |
| 2011 | Sears Choose Your Style | Best Retail Website | M Marketing Inc |
| 2011 | Sears Wish and Win | Best Shopping Integrated Ad Campaign | M Marketing Inc |
| 2010 | Murphy USA 2009 Bracket Challenge | Best Retail Integrated Ad Campaign | Aristotle Interactive |
| 2010 | Deb Girl Online Model Search | Best Retail Online Campaign | Netplus Marketing |
| 2010 | Pyramyd Air Online Video Entry | Best Retail Online Video | Pyramyd Air Ltd |
| 2010 | Walmart Easter Candy Rich Media | Best Retail Rich Media Online Ad | The Martin Agency |
| 2010 | Smart Select/Ready Wrench Rich Media Banner Campaign | Best Retail Rich Media Online Campaign | NetPlus Marketing |
| 2010 | Guitar Center's Wish List Poster Creator | Best Retail Websites, Best Shopping Websites | Organic, Inc. |
| 2009 | HP Mini 1000: The Perfect Mobile Companion | Best Computer: Retailer Email Message | HP Email Marketing Specialist – Britt Dawkins |
| 2009 | Miss Sixty Email Marketing Campaign | Best Retail Email Message Campaign | Wickedweb Ltd |
| 2009 | Lily of France - Find Your Sexy Style | Best Retail Integrated Ad Campaign | LeapFrog Interactive |
| 2009 | Home Depot - Think In Colour | Best Retail Interactive Application | Twist Image |
| 2009 | Lily of France - Find Your Sexy Style | Best Retail Online Campaign | LeapFrog Interactive |
| 2009 | The Great Indoors Campaign from Sears | Best Retail Rich Media Online Campaign | Tumri Inc. |
| 2009 | Graco: Ready for the Road Ahead | Best Retail Websites | LBi |
| 2008 | The HP Home & Home Office Store's My Print Reward$ | Best Computer: Retailer Email Message Campaign | The HP Home & Home Office Store |
| 2008 | Hewlett Packard: Tablet PC Demo | Best Computer: Retailer Rich Media Online Ad | Idea Integration |
| 2008 | Express Fashion Creative Comps | Best Retail Ads The Client Did Not Pick | imc2 |
| 2008 | Atlanta, GA - Legendary Shopping Campaign | Best Retail Email Message Campaign | USDM.net |
| 2008 | SUPERVALU's Selection '07 Interactive Campaign | Best Retail Integrated Ad Campaign, Best Of Show Integrated Ad Campaign | Critical Mass |
| 2008 | JCPToday Desktop Application | Best Retail Interactive Application | JCPenney and T3 (The Think Tank) |
| 2008 | Wakey'z website | Best Retail Microsite/landing Page, Best Of Show Microsite/landing Page | McKinney |
| 2008 | Fathead | Best Retail Online Ad | i33 communications |
| 2008 | LEGO Indiana Jones Newsletter | Best Retail Online Newsletter Campaign | Responsys Inc. |
| 2008 | Pixels | Best Retail Rich Media Online Ad | Sharpe Partners |
| 2008 | Sears Wish Book | Best Retail Rich Media Online Campaign | VML |
| 2007 | Dell CES | Best Computer: Retailer Microsite/landing Page | Critical Mass |
| 2007 | Donald Haack Diamonds - Holiday Treasures | Best Retail Email Message | CC Communications, Inc. |
| 2007 | Perfect Home Email Campaign | Best Retail Email Message Campaign | nurun | ant farm interactive |
| 2007 | philosophy Holiday Campaign | Best Retail Integrated Ad Campaign | Responsys, Inc. |
| 2007 | Moosejaw Communicator | Best Retail Interactive Application | OTOlabs / Moosejaw |
| 2007 | WalMart - School Your Way featuring Kim Possible | Best Retail Microsite/landing Page | Disney Online Ad Sales |
| 2007 | Welcome Email & Site | Best Retail Online Campaign | nurun | ant farm interactive |
| 2007 | Circuit City Gaming: Vote | Best Retail Rich Media Online Ad | Sharpe Partners |
| 2007 | Wal-Mart Holiday 2006 | Best Retail Rich Media Online Campaign | Resource Interactive |
| 2006 | Dell Email Campaign | Best Computer: Retailer Email Message Campaign | T3 (The Think Tank) |
| 2006 | Sharp Systems of America Online Advertising | Best Computer: Retailer Integrated Ad Campaign | Red Door Interactive |
| 2006 | Velocity Micro February 2006 CNET Banner | Best Computer: Retailer Online Ad | Velocity Micro |
| 2006 | Sony DVDirect: Emotions | Best Computer: Retailer Online Campaign | Idea Integration |
| 2006 | Home Depot Canada Email Campaign | Best Retail Email Message Campaign | nurun | ant farm |
| 2006 | Scream mail | Best Retail Integrated Ad Campaign, Best Of Show Integrated Ad Campaign | OER_Satama |
| 2006 | eBay “It” | Best Retail Microsite/landing Page | Agency.com & BBDO |
| 2006 | See Jane | Best Retail Online Ad | Circuit City and Sharpe Partners |
| 2006 | Holiday Campaign | Best Retail Online Campaign | Circuit City and Sharpe Partners |
| 2006 | Build-A-Bear Workshop® Unscripted Online Campaign | Best Retail Rich Media Online Ad | Barkley Evergreen & Partners / Build-A-Bear Workshop® |
| 2006 | John Lewis Direct Autumn Campaign | Best Retail Rich Media Online Campaign | Agency.com |
| 2005 | HP Operation One Voice | Best Computer: Retailer Microsite/landing Page | Jack Morton Worldwide |
| 2005 | JCPenney Email Campaign | Best Retail Email Message Campaign | T3 and JCPenney |
| 2005 | philosophy: email makeover | Best Retail Integrated Ad Campaign | INBOX Marketing, Inc |
| 2005 | Bird Feeding Basics | Best Retail Interactive Application | Carmichael Lynch |
| 2005 | I am Ann Taylor | Best Retail Microsite/landing Page | Avenue a | Razorfish |
| 2005 | adidas A3 Ultraride | Best Retail Online Ad | Carat Interactive |
| 2005 | www.goodyearassurance.com | Best Retail Online Campaign | Hitchcock Fleming and Associates Inc. and Goodyear Tire and Rubber Co. |
| 2005 | See. Spot. Save. Banners | Best Retail Rich Media Online Ad | Popular Front Interactive Communications |
| 2005 | Adidas Impossible is Nothing | Best Retail Rich Media Online Campaign | Carat Interactive |
| 2004 | G3 Adkit Demo | Best Retail Interactive Application | Hitchcock Fleming |
| 2003 | Eating Cheap with Jack | Best Retail Animated Banner Campaign | Apollo Interactive, Inc. |
| 2003 | Goodys Drive to Store Campaign | Best Retail Email Marketing Campaign Using Html | Hanft Byrne Raboy & Partners, Inc. |
| 2003 | Anne Geddes Baby Clothing Collection Website | Best Retail Email Marketing Message Using Html | Kel Geddes Management Ltd |
| 2003 | Under Armour E-mail | Best Retail Email Marketing Message Using Rich Media | Alexander & Tom, Inc. |
| 2003 | Lakeshore | Best Retail Online Sponsorship | Lakeshore Consortium |
| 2003 | The Macy's Valentine's Day Campaign | Best Retail Rich-media Campaign | latimes.com |
The Internet Advertising Competition Awards evaluates all forms of online advertising including:
To view other industry winners, please click on the link below:
| Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University