2024 Best Consumer Goods Ad The Carlisle Boston Showroom Experience Will your site be next? The 23rd annual international Internet Advertising Competition is now accepting entries. Submit your best work and win the recognition you deserve! |
2024 Best Consumer Goods Ad The Carlisle Boston Showroom Experience Will your site be next? The 23rd annual international Internet Advertising Competition is now accepting entries. Submit your best work and win the recognition you deserve! |
Each year the Web Marketing Association names the Best Consumer Goods Ad as part of the annual Internet Advertising Competition (IAC) Awards. We believe that judging your creative talent should be based on a peer group within that industry.
Now in its 23rd year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.
Best advertising are selected by judges who review the entered advertising using the seven criteria below:
As a participant, you will receive:
If your site wins a Consumer Goods Ad IAC Award, you will also get:
Each year the Web Marketing Association's IAC Award Competition names the Best Consumer Goods Ad. The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content. Entries not selected as best Consumer Goods Ad are also eligible for an Outstanding Advertising Award.
Entering the IAC Awards can help keep you up on Consumer Goods Ad Trends by showing you how other Consumer Goods Ad advertising compare to the overall Internet standards. You also can make Consumer Goods Ad news if you have the Best Consumer Goods Ad. Consumer Goods Ad newsletters will want to cover you win bringing you additional visibility within your industry.
Here are past Consumer Goods Ad winners:
Year | Entry Name | Award Level | Winner |
2024 | The Carlisle Boston Showroom Experience | Best Architecture Online Video, Best Consumer Goods Online Video, Best Home Building Online Video, Best Small Business Online Video | Overdrive Interactive |
2024 | Intel | Best Computer: Hardware Online Ad, Best Consumer Goods Online Ad, Best Electronics Online Ad | Infillion and Carat USA |
2024 | DMi Partners and Smithfield: Driving Stronger Email Engagement | Best Consumer Goods Email Message Campaign | DMi Partners and Smithfield Foods |
2024 | Spokescandies on Pause | Best Consumer Goods Integrated Ad Campaign | BBDO and Critical Mass |
2024 | Who Gives A Crap & PMG Uncraps The World | Best Environmental Integrated Ad Campaign | PMG & Who Gives A Crap |
2023 | Straight from the Block: How Sargento and DMi Partners Turned Affinity into Effectively Customized Engagement | Best Consumer Goods Email Message Campaign, Best Food Industry Email Message Campaign | Sabrina Runge, DMi Partners; Gaby Jensen, Sargento |
2023 | InMarket x STIHL | Best Consumer Goods Integrated Ad Campaign, Best Technology Integrated Ad Campaign | InMarket x STIHL |
2023 | LEGOCON 2022 | Best Consumer Goods Online Ad, Best Entertainment Online Ad | Infillion + Initiative |
2023 | GoMacro - Bigger Than A Bar | Best Consumer Goods Online Campaign | Cuker |
2023 | Goli Nutrition Taste Your Goals Campaign | Best Consumer Goods Online Video Campaign | Goli Nutrition |
2023 | American Toys | Best Consumer Goods Website | TMV Group |
2022 | Million Acts of Love | Best Consumer Goods Integrated Ad Campaign | McKinney & Pampers |
2022 | GoMacro - Bigger Than A Bar | Best Consumer Goods Online Campaign | Cuker |
2022 | When A Child Loves You | Best Consumer Goods Online Video | McKinney & Pampers |
2022 | Million Acts of Love | Best Consumer Goods Social Media Campaign | McKinney & Pampers |
2022 | Finer Moments | Best Consumer Goods Website | Junction 59 + Agency 59 |
2021 | Petco Holiday Gifts | Best Consumer Goods Online Ad | true[X] and Horizon Media |
2021 | GoMacro - Bigger Than A Bar | Best Consumer Goods Online Campaign | Cuker |
2021 | Discount Filters | Best Consumer Goods Online Video, Best Of Show Online Video | Clum Creative |
2021 | Tide Laundry Trials | Best Consumer Goods Social Media Campaign | United Esports |
2020 | Expanding the LifeProof Brand to Go Beyond (Hard) Core Users | Best Consumer Goods Online Campaign | Vladimir Jones | Otter Products |
2020 | Blue Buffalo True BLUE Test | Best Consumer Goods Rich Media Online Ad | true[X] and Horizon Media |
2020 | Upgrading Benchmade's B2C Website Experience | Best Consumer Goods Website | Benchmade Knives & Perficient |
2019 | Cannabis Curation Committee campaign | Best Consumer Goods Integrated Ad Campaign | AHLOT (A Higher Level Of Thought) |
2019 | Cuisinart’s “Enjoy the Crunch without the Calories” Digital Campaign | Best Consumer Goods Online Campaign | BPS Solutions |
2019 | Australian Dream - Believe in the Comeback OLV | Best Consumer Goods Online Video | TMV Group |
2019 | Australian Dream Social Media | Best Consumer Goods Social Media Campaign | TMV Group |
2019 | Napoleon Grills: Upgrade Your Grilling Game | Best Consumer Goods Website | Digital Echidna & Wolf Steel Ltd. |
2019 | Weleda, 2018 Inner Nature digital campaign | Best Fashion Or Beauty Online Campaign | The Shipyard |
2018 | Nutrish Dog Treats | Best Consumer Goods Rich Media Online Ad, Best Other Rich Media Online Ad | true[X] / FOX |
2017 | Kroger Halls Emojis | Best Advertising Rich Media Online Ad, Best Consumer Goods Rich Media Online Ad, Best Marketing Rich Media Online Ad, Best Retail Rich Media Online Ad | Phoenix Creative Co. |
2017 | HP Pavilion x360 Laptop | Best Consumer Goods Email Message | HP | Zeta |
2017 | Integrated Ad Campaign | Best Consumer Goods Integrated Ad Campaign | Agency59 |
2017 | Munchkin 2016 DNA Video | Best Consumer Goods Online Video | Munchkin Inc., In House Brand Design Art Directors and Designers: Diana Barnes, Chris Harrelson. Production Company: Bubba's Chop Shop. |
2017 | Gilmore Girls Social Media Campaign | Best Consumer Goods Social Media Campaign | Alex and Ani |
2017 | Russell Stover Microsite | Best Consumer Goods Website | Shaker Creative |
2017 | Never Stop Growing | Best Family Online Video | Artsana USA, Inc., Maker of Chicco® Products (NaturalFit® bottle collection) |
2016 | Lancome - Women's Day Campaign | Best Consumer Goods Integrated Ad Campaign, Best Fashion Or Beauty Integrated Ad Campaign | LemonXL Limited |
2016 | In-store iPad Customer Digital Experience | Best Consumer Goods Mobile Application, Best Regional Mobile Application, Best Retail Mobile Application | PacificLink iMedia Limited |
2016 | Unstoppable | Best Consumer Goods Online Video | Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUPE New York |
2016 | Tiny but Tough | Best Consumer Goods Rich Media Online Ad | Epsilon |
2016 | Our Unforgettable Moments | Best Consumer Goods Rich Media Online Campaign | PacificLink iMedia Limited |
2016 | Hefty "Party Hard Moms" | Best Consumer Goods Social Media Campaign | Havas Worldwide Chicago |
2016 | KNOCK for Handsome Cycles | Best Consumer Goods Website | KNOCK, inc |
2016 | Hefty "#SaidNoSchoolEver" | Best Education Online Video | Havas Worldwide Chicago |
2016 | Hefty "#SaidNoSchoolEver" | Best Education Social Media Campaign | Havas Worldwide Chicago |
2016 | Nutritious Vitality 8 Power Up Campaign | Best Retail Social Media Campaign | PacificLink iMedia Limited |
2015 | Mike's HARDER Lemonade | Best Beverage Rich Media Online Ad | true[X] & Horizon Media |
2015 | Ikea Soft Toy Charity Sale | Best Consumer Goods Integrated Ad Campaign | PacificLink iMedia Limited |
2015 | Magilika App | Best Consumer Goods Mobile Application, Best Food Industry Mobile Application | Onepartners |
2015 | 3M Native Advertising Campaign | Best Consumer Goods Online Ad | TripleLift and 3M |
2015 | TSL Jewellery - Thank you for loving me online campaign | Best Consumer Goods Online Campaign | TSL Jewellery & FirmStudio Ltd |
2015 | #LikeAGirl | Best Consumer Goods Online Video | Leo Burnett Toronto, Chicago, London/Holler |
2015 | California Milk Advisory Board 2014 | Best Consumer Goods Rich Media Online Ad | true[X] & Deutsch Los Angeles |
2015 | Febreze Facebook | Best Consumer Goods Social Media Campaign | POSSIBLE |
2015 | Sub-Zero and Wolf Website Redesign | Best Consumer Goods Website, Best Manufacturing Website | Ascedia |
2015 | Staples - Make Your Idea Happen | Best Small Business Online Video | Edelman |
2015 | Gillette Pressure Points Sweepstakes | Best Sports Website | POSSIBLE |
2014 | Krylon ColorMaster - 24 Projects in 24 Hours | Best Advertising Integrated Ad Campaign, Best Consumer Goods Integrated Ad Campaign, Best Design Integrated Ad Campaign, Best Events Integrated Ad Campaign | Marcus Thomas LLC |
2014 | Downy Fortune Smeller Site Experience | Best Consumer Goods Interactive Application | POSSIBLE |
2014 | paintlist | Best Consumer Goods Mobile Application | Marcus Thomas LLC |
2014 | Iams So Good Banner | Best Consumer Goods Online Ad | POSSIBLE |
2014 | Gillette Precision Play of the Week | Best Consumer Goods Online Campaign, Best Of Show Online Campaign | POSSIBLE / Grey |
2014 | Starting with Me: A Guide to healthy living Brought to you by Canesten, CanesOral, Maxidol and Midol | Best Consumer Goods Online Newsletter Campaign, Best Pharmaceuticals Online Newsletter Campaign | Bayer & Brightworks |
2014 | Dreft Amazing Baby Days Sizzle Video | Best Consumer Goods Online Video | POSSIBLE |
2014 | Febreze Sleep Serenity iAd | Best Consumer Goods Rich Media Online Ad | POSSIBLE |
2014 | How We're Built: 4-cycle trimmers | Best Consumer Goods Rich Media Online Campaign, Best Electronics Rich Media Online Campaign | Marcus Thomas LLC |
2014 | Febreze Social Media Campaign | Best Consumer Goods Social Media Campaign | POSSIBLE |
2014 | Eukanuba.com | Best Consumer Goods Website | POSSIBLE |
2014 | School Spiritwear | Best Design Rich Media Online Ad, Best Education Rich Media Online Ad, Best Fashion Or Beauty Rich Media Online Ad, Best School Rich Media Online Ad | AngelVision Technologies |
2014 | TVee One Microsite | Best Electronics Website | Boston Acoustics |
2014 | Everybody Looks | Best Entertainment Online Video, Best Toy & Hobby Online Video | AngelVision Technologies |
2013 | Save Time for Connectivity Product Engineers and Purchasers | Best Computer: Hardware Website | L-com Global Connectivity |
2013 | Vicks Breathe for Life Pneumonia Project | Best Consumer Goods Integrated Ad Campaign | Vicks Breathe for Life Pneumonia Project |
2013 | Folgers Wakin Up App | Best Consumer Goods Mobile Application | POSSIBLE |
2013 | GOLD MEDAL WIENER: OLYMPICS-THEMED BANNER ADS | Best Consumer Goods Online Ad | POSSIBLE |
2013 | Target Wedding | Best Consumer Goods Online Campaign | Target & Huge |
2013 | Febreze Thanks a Million | Best Consumer Goods Online Video | POSSIBLE Cincinnati – Febreze Team |
2013 | Mission Unstopables | Best Consumer Goods Rich Media Online Ad | POSSIBLE Cincinnati, Grey Downy Team |
2013 | ORVILLE REDENBACHER’S HQ BANNERS | Best Consumer Goods Rich Media Online Campaign | POSSIBLE |
2013 | Revlon Expression Experiment | Best Consumer Goods Social Media Campaign, Best Of Show Social Media Campaign | VML |
2013 | THE LITTLE CHEFS PROJECT WEBSITE | Best Consumer Goods Website | POSSBLE |
2013 | GoPro HERO3 Rich Media Ad Campaign | Best Toy & Hobby Rich Media Online Campaign | EXTRACTABLE |
2012 | Cheer - Dig It! Get It! | Best Consumer Goods Integrated Ad Campaign | Leo Burnett, Toronto |
2012 | Bounty Mach 6 Synced Broadband & Adjacent | Best Consumer Goods Online Ad | Possible Worldwide |
2012 | Vicks NyQuil and DayQuil Most Dedicated Fan Contest | Best Consumer Goods Online Campaign | Possible Worldwide |
2012 | Sony Handycam FY11 China Online Web Video Campaign | Best Consumer Goods Online Video | Archiive Digital |
2012 | Cottonelle - Where The Sun Don't Shine | Best Consumer Goods Rich Media Online Ad | Biggs|Gilmore |
2012 | Era Fight | Best Consumer Goods Social Media Campaign | Leo Burnett, Toronto |
2012 | Pepto Pinata Smash | Best Consumer Goods Website | Possible Worldwide |
2012 | Peerless Brand Website | Best Home Building Website | Hanson Inc. |
2011 | Pampers Gifts to grow E Newsletter | Best Consumer Goods Email Message | Carlson Marketing |
2011 | U By Kotex* | Best Consumer Goods Integrated Ad Campaign, Best Of Show Integrated Ad Campaign | Organic, Inc. |
2011 | Shure PSM 900 Personal Monitor System | Best Consumer Goods Interactive Application | NuOrbit Media, Inc. |
2011 | OMX Holiday Party Bingo | Best Consumer Goods Mobile Application | Rosetta |
2011 | Cottonelle - Get Fresh with a Friend | Best Consumer Goods Online Ad | Biggs|Gilmore |
2011 | Lambi Kids | Best Consumer Goods Online Campaign | White Sheep Isobar, KING |
2011 | Help Me Choose | Best Consumer Goods Online Video, Best Of Show Online Video | Organic, Inc. |
2011 | Cottonelle - Puppy Shuffle | Best Consumer Goods Rich Media Online Ad | Biggs|Gilmore |
2011 | U By Kotex* | Best Consumer Goods Rich Media Online Campaign | Organic, Inc. |
2011 | U By Kotex* | Best Consumer Goods Social Media Campaign | Organic, Inc. |
2011 | McCormick Gourmet Website Redesign | Best Consumer Goods Website | Studiocom |
2011 | Degree Men Adrenaline Series digital ad | Best Fashion Or Beauty Rich Media Online Campaign | Ariad Custom Communications |
2010 | Pringles 100 Ways | Best Consumer Goods Integrated Ad Campaign | BRIDGE WORLDWIDE |
2010 | Profilo Ramadan Calendar | Best Consumer Goods Interactive Application | adinteractive |
2010 | MaxWhite iPhone Application | Best Consumer Goods Mobile Application | VML |
2010 | Wallet | Best Consumer Goods Online Ad | The Kaplan Thaler Group |
2010 | Cottonelle Institute Skin Tips | Best Consumer Goods Online Campaign | Biggs|Gilmore |
2010 | Kotex Extras | Best Consumer Goods Online Newsletter Campaign | Biggs|Gilmore |
2010 | Ultimate Ears Rich Media | Best Consumer Goods Online Video | Element Design & Creative Spark |
2010 | Pikmin | Best Consumer Goods Rich Media Online Ad | Smashing Ideas |
2010 | Sony Soundville | Best Consumer Goods Rich Media Online Campaign, Best Electronics Rich Media Online Campaign | Altogether Digital |
2010 | The Next Big Thing | Best Consumer Goods Websites | VML |
2009 | ADT Email Marketing Campaign | Best Consumer Goods Email Message Campaign | BGT Partners & ADT Team |
2009 | Target Elves | Best Consumer Goods Integrated Ad Campaign | Hearst Digital Media & Kaboodle |
2009 | Kraft iFood Assistant | Best Consumer Goods Interactive Application | Genex |
2009 | Viesso: Couch Therapy | Best Consumer Goods Online Ad | Jen McGowan, Elevate/Twothreefive |
2009 | Scott Extra Soft "Softness Done Right" | Best Consumer Goods Online Campaign | Biggs|Gilmore |
2009 | Cetaphil Skin Care Club® | Best Consumer Goods Online Newsletter Campaign | Integrative Logic |
2009 | Nagging Gap Banner | Best Consumer Goods Rich Media Online Ad | Bridge Worldwide |
2009 | Ritz "Open For Fun" | Best Consumer Goods Rich Media Online Campaign | Razorfish |
2009 | Similac SimplePac Redesign | Best Consumer Goods Websites | Bridge Worldwide |
2008 | Columbia Sportswear "Tested Tough" Promotion | Best Consumer Goods Integrated Ad Campaign | White Horse |
2008 | Purina Mobile | Best Consumer Goods Interactive Application | Arc Worldwide, The Hyperfactory |
2008 | Get Irish Now | Best Consumer Goods Microsite/landing Page | VML |
2008 | Vicks DayQuil Banner Ads | Best Consumer Goods Online Ad | Bridge Worldwide |
2008 | NIVEA FOR MEN Up 4 Anything Dream Week Contest | Best Consumer Goods Online Campaign, Best Of Show Online Campaign | RDA International |
2008 | PuR Newsletter Promotion | Best Consumer Goods Online Newsletter Campaign | Bridge Worldwide |
2008 | PuR Flavor Options | Best Consumer Goods Rich Media Online Ad | Bridge Worldwide |
2008 | Columbia Sportswear 2007 Holiday Campaign | Best Consumer Goods Rich Media Online Campaign | White Horse |
2007 | Hebrew National Banner | Best Consumer Goods Ads The Client Did Not Pick | Bridge Worldwide |
2007 | Divide and Conquer | Best Consumer Goods Email Message Campaign | Mark Roller, Ascedia. Inc & Kohler Co. |
2007 | Noxzema Campaign | Best Consumer Goods Integrated Ad Campaign | Bridge Worldwide |
2007 | Cottonelle Puppy | Best Consumer Goods Interactive Application | OTOlabs / Kimberly-Clark |
2007 | The Awareness Garden | Best Consumer Goods Microsite/landing Page | 15 letters inc. |
2007 | Sony Noise Canceling Headphones | Best Consumer Goods Online Ad, Best Of Show Online Ad | Idea Integration |
2007 | Hebrew National | Best Consumer Goods Online Campaign | Bridge Worldwide |
2007 | The Diabetes Control for Life e-Newsletter | Best Consumer Goods Online Newsletter Campaign | Bridge Worldwide |
2007 | BIC DUO | Best Consumer Goods Rich Media Online Ad | Beyond Interactive Creative Department |
2007 | The Dog Daily | Best Consumer Goods Rich Media Online Campaign | Studio One Networks / Iams |
2006 | Panasonic Oxyride | Best Consumer Goods Integrated Ad Campaign | Renegade Marketing Group |
2006 | Secret Sparkle IM bot | Best Consumer Goods Interactive Application | P&G Secret Sparkle Brand |
2006 | 3M Breast Cancer Awareness | Best Consumer Goods Microsite/landing Page, Best Of Show Microsite/landing Page | Beyond Interactive Creative Department |
2006 | Digimax 402 Cocktail Shaker Banner | Best Consumer Goods Online Ad, Best Of Show Online Ad | Cheil Communications America |
2006 | J&J Having A Baby Changes Everything | Best Consumer Goods Online Campaign | AOL Media Networks |
2006 | Glucerna Diabetes Control for Life Weekly Email | Best Consumer Goods Online Newsletter Campaign | Bridge Worldwide |
2006 | 3M Contour Dispenser | Best Consumer Goods Rich Media Online Ad | Beyond Interactive Creative Department |
2006 | Infusium 23 | Best Consumer Goods Rich Media Online Campaign | Resource Interactive |
2005 | Maybelline 4 girls in New York Contest | Best Consumer Goods Integrated Ad Campaign | Marketel |
2005 | Benjamin Moore Web Site | Best Consumer Goods Interactive Application | Organic, Inc. |
2005 | Maybelline 4 girls in New York contest | Best Consumer Goods Microsite/landing Page | Marketel |
2005 | Alex Rodriguez - Interactive AD | Best Consumer Goods Online Ad | SiboneyUSA - Integrated Hispanic Marketing |
2005 | Olay White Radiance | Best Consumer Goods Online Campaign | she communications limited |
2005 | Home Made Simple Relationship Marketing Program | Best Consumer Goods Online Newsletter Campaign | Bridge Worldwide |
2005 | Alex Rodriguez - Floating AD | Best Consumer Goods Rich Media Online Ad | SiboneyUSA - Integrated Hispanic Marketing |
2005 | Dulux Colour Chemistry | Best Consumer Goods Rich Media Online Campaign | Agency.com |
2004 | Disney Magic Artist Online (DMA), sponsored by HP | Best Consumer Goods Integrated Advertising Campaign | Disney Online |
2004 | L'Oreal Paris: Haircolor Self-Discovery | Best Consumer Goods Online Sponsorship | Nurun Inc., A Quebecor Media Company |
2004 | America's Favorite Easter Basket Contest | Best Consumer Goods Pop-up/under Campaign | Imirage, Inc. |
2004 | Christian Dior | Best Consumer Goods Rich-media Campaign | she communications |
2003 | ThermaSilk Roadblock Campaign | Best Consumer Goods Animated Banner Campaign | digital@jwt |
2003 | Neuros CES Press Announcement | Best Consumer Goods Email Marketing Campaign Using Html | Small Army |
2003 | Physique Email Newsletter | Best Consumer Goods Email Marketing Message Using Html | Procter & Gamble - imc˛ |
2003 | Sierra Mist | Best Consumer Goods Email Marketing Message Using Rich Media | Tribal DDB - Dallas |
2003 | Pringles Spud Boxing | Best Consumer Goods Interactive Application | Grey Interactive |
2003 | Pure Zone Yahoo! Broadcast | Best Consumer Goods Interactive Broadcast/streaming Advertisement | Nurun New-York |
2003 | Snuggle Smell the Purple | Best Consumer Goods Interstitial Advertisement | DraftDigital |
2003 | California Avocado Commission – Recipe Subscription Program | Best Consumer Goods Newsletter Html Email Campaign | Inter@ctivate, Inc. |
2003 | Cool Kids Campaign | Best Consumer Goods Pop-up/under Advertisement | The MaMaMedia Creative & Production Team & Fastbridge Agency |
2003 | Avery Clean Edge | Best Consumer Goods Rich-media Advertisement | Apollo Interactive, Inc. |
The Internet Advertising Competition Awards evaluates all forms of online advertising including:
To view other industry winners, please click on the link below:
| Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University